RENEW Strategies

Back to the Source: Juice

alt text
Erin O'Connor
| May 18, 2017

Members of the Impact Angel Network (IAN) closed an investment in the food and beverage industry in Ethiopia in October 2015 with Ethiopian Food and Beverage Co. The investment, which is in partnership with a leading producer of paper products in Ethiopia, is in fast-moving consumer goods (FMCGs) and is anticipated to have a significant impact in the local economy. Over the next several years, RENEW expects to see the creation of 125 new jobs in Ethiopia’s manufacturing and value addition sectors, increase purchases of produce from more than 900 small holder farmers, and reduce foreign currency expenditures as a result of import substitution.

With this investment, we will provide the local market with a product that is still widely imported from outside the country: bottled juice. To get to the source of this product, we can look towards the farmers in the Upper Awash region and other parts of Ethiopia who are growing mangoes. In Ethiopia, mango is one of the most highly produced and exported fruits in the country. This sector of the economy is constantly growing due to high demands for this stone fruit. Mangoes were originally native to Asia until worldwide distribution occurred. It is now one of the most harvested and traded tropical/subtropical fruits in the world.

In Africa, Mango production was at 13.6 million tons in 2009. Many small-scale farmers currently grow this crop due to its health and economic benefits. In Ethiopia alone, mango farms took up approximately 12.61% of the land that is allocated to fruit cultivation.

In Ethiopia, numerous fruit farmers are currently growing mangoes, allowing our plant to locally source the best fruit. Currently the capacity to deal with pulping is low within the country, but more facilities will slowly come online. We are excited to be a part of the juice value chain, bringing the production of juice into the local economy and cutting down on external imports from other countries.


(1) Review of Mango Value Chain in Ethiopia

To find out more about RENEW or the IAN, contact us at renew@renewstrategies.com, follow us on Twitter @RENEWLLC or find us on Instagram @impactangelnetwork. And be sure to check out our upcoming events, including our May 2017 IAN Members' Pipeline Call, September 2017 Econ-Tourism trip and October 2017 National Gathering.