RENEW Strategies

Successful Mama Fresh Launch Event

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Laura Davis
| May 15, 2014

The RENEW and Mama Fresh teams hosted a successful launch of Mama Fresh & the Teff Chef in Washington, D.C. last week. The owners of Mama Fresh, husband and wife team Hailu and Konjit, traveled from Ethiopia to help prepare and serve an estimated 3,000 people at the Ethiopian Embassy as part of Washington D.C.'s Passport D.C. event. Other participants included Ethiopian Airways and Soom Foods, a company producing tahini from Humera sesame.

The event was a huge success to unveil the new Mama Fresh brand and website ( A number of investors attended the event and then went on a tour of the city to meet with MFTC's customers and hand out free samples and marketing materials. The night ended with an event for investors, other stakeholders, and store owners at a local Ethiopian restaurant.

Contact us at or follow us on Twitter @RENEWLLC to find out more or visit to find Mama Fresh products.