RENEW Strategies

December Resource Blog

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Prasoon Raghuwanshi
| December 4, 2018


The resources this month cover a wide range of topics from product/market fit, to sales in early markets, and how to write well.

How to find the product/market fit: The product/market fit drives startup success — and that the lack thereof is behind almost every failure. For founders, achieving product/market fit is an obsession from day one. It’s both the hefty hurdle we’re racing to clear and the festering fear keeping us up at night, worried that we’ll never make it. The article shares a framework on understanding what product/market fit really is and how to get there. (First Round Review)

When Sales Isn’t Just Selling: Advice for Founders in Early Markets: Perhaps the single greatest early challenge faced by founders in early markets is going from product to sales — specifically, a repeatable sales process. Occasionally, a product draws the market with such force that the company is flooded with inbound queries; however, these situations are incredibly rare and come with the pitfall assumption that bottom-up adoption means no need for sales. But in the vast majority of cases, a product released in an emerging market lands with a dull thud, and it’s up to the company to figure out how to sell it. (Andreessen Horowtiz)

Stephen King’s Top 20 Rules For Writers: The job of a CEO is to communicate well to a wide range of stakeholders. A majority of communication is a written communication. Stephen King, who has sold over 350 million book copies, shares his rules on writing well to connect with the audience. King’s manual, On Writing, reveals that he’s relentlessly dedicated to his craft. (Barnes & Noble)


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Image Source: Vision Critical: 3 Reason Why Entrepreneurs Make Exceptional Marketing Leaders