RENEW Strategies

Mama Fresh’s New Factory

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Erin O'Connor
| May 28, 2018

In March 2018, Mama Fresh inaugurated its new facility in Kality. Until recently, Mama Fresh was a familiar and friendly face in Addis' Gotera neighborhood, where the company has been producing fresh baked, high quality injera since 2015.

The move to Kality allows Mama Fresh the opportunity to expand its export business and its domestic offerings with a one-level factory layout with improved production efficiency. The company is the first ISO certified injera company in the country.

Mama Fresh’s current product line includes:
• Black Label Premium Injera - 100% Teff injera, sold in Addis
• Red Label Export Quality injera - shipped to North America, Europe and the Middle East
• Spices product lines - premium mitmita, shiro and berbere spices. This new line is already garnering a lot of fanfare in the North American market.

Mama Fresh will continue expanding and plans are in the work for an even larger facility in Kality.

In case you missed it, Mama Fresh was recently featured on CGTN Africa. View the story here.

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