RENEW Strategies

November Resource Blog

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Prasoon Raghuwanshi
| November 5, 2019

Our November Resource Blog takes a look at our favorite articles from this past month. Read through the below to learn more about stories of growth from Kerrygold, Heineken and Lipton.

  • Irish Butter Kerrygold Has Conquered America’s Kitchens: The salty, uber-yellow spread has seen double-digit growth almost every year for the past decade. This article covers the story of Kerrygold's growth in an intensely competitive U.S. market, starting with a tiny marketing budget and yet emerging as a top brand. (Bloomberg)
  • Heineken’s Charlene de Carvalho: A self-made heiress: This article covers Heineken's succession story and how the family-owned company handled succession, while vowing not to meddle with day-to-day operations and yet reserving the right to shake things up in four areas: the company’s image, its balance sheet, acquisitions, and the selection of board members and key executives. (Fortune)
  • How Lipton Built An Empire By Selling 'Farm To Table' Tea: Lipton tea can be found in almost any grocery store, and the brand is just about synonymous with industrial Big Tea. So tea enthusiasts who sniff at the familiar square bags might be surprised that once upon a time, Lipton was known as the "farm to table" of the tea world. In fact, it was sold with the catchy slogan "direct from tea garden to teapot." So how did Thomas Lipton build this tea empire? Read this article to find out. (NPR)

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Image Source: Bloomberg: Irish Butter Kerrygold Has Conquered America’s Kitchens